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P&G CareEase: Redefining Independence Through Accessible Personal Care
Introduction Working as a Certified Nursing Assistant (CNA) in a rehabilitation setting has given me a…
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When Mobile Marketing Crosses the Line: Lessons From the AT&T Cramming Case
Mobile marketing gives companies direct access to consumers through devices they carry almost everywhere. That access…
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Ford Smart Family Travel System
Preliminary Findings and Limitations The market research conducted throughout this project supports Ford Motor Company’s objective…
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Ford Motor Company: Expanding Into Smart Family Mobility Solutions
For this marketing research project, I selected Ford Motor Company as the organization of focus. Ford…
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